The Yahoo! Bing Contextual Ad Network program enables web publishers to easily and effectively earn advertising revenue.This is the new self-serve platform, which publishers can use to display relevant ads from the Yahoo! Bing Network. To that extent it is similar. The Yahoo! Bing Network Contextual Ads program is an entirely new solution for publishers. It is powered by
Media.net. It has nothing to do with the erstwhile YPNO.
Features of Yahoo! Bing Contextual Ad Network
HUGE ADVERTISER POOL:
The Yahoo! Bing Network gives you instantaneous access to one of the world’s largest marketplaces for keyword-targeted advertisers. No matter how broad or niche your website is - we have advertisers appropriate for your content.
ROBUST TARGETING:
Auto-learning algorithms match the most relevant advertisers to every individual page on your website. We aim to strike the right balance between relevance and revenue to deliver great performance lifts.
CUSTOMIZATION:
Use the Media.net self-serve platform to create your ad units instantly and fully customize them to complement your site’s look-and-feel. Pick your preferred ad size, choose from our skin gallery, design your own color palette and instantly preview your ads – it’s that simple.
DYNAMIC OPTIMIZATION:
For each page on your site, we are able to contextually target Sponsored Links and Ad Topics to your users. On an impression-by-impression basis, our systems predict and deliver the highest yielding option.
GREATER CONTROL:
Although our algorithms and ad specialists are constantly working to maximize your yield, we give you additional controls to significantly enhance the optimization process, and prevent unwanted advertisers from showing up on your site.
MOBILES ADS:
More and more users are browsing web content via their mobile phones and tablets. We allow you to easily tap into this growing user segment and generate additional revenue with our mobile optimized ads.
REPORTING:
We provide you with an online publisher control panel that lets you monitor your ad impressions on a near real-time basis. The reporting interface allows you to view earnings with drill-downs by sites, ad tags, and date range. Monitor the revenue impact of your ad customizations and spot trends quickly.
